Heritage Island – Promoting Ireland’s Cultural and Heritage Attractions in Ireland and Overseas

Established in 1992, Heritage Island is an all-island marketing group representing Ireland’s Premier Attractions and Heritage Towns. It is an acknowledged leader within the tourism industry in the promotion of cultural and heritage tourism. Its members include Historic Houses, Castles, Museums, Cathedrals, Parks, Interpretative Centres, Gardens, Caves, Visitor Centres, Distilleries, Sea Life Centres and Heritage Towns.

Promotional Activities

International Marketing:  international travel trade shows, ‘meet the buyers’, co-operative partnerships, direct marketing communications.

Within Ireland Marketing: consumer promotions, brand partnerships, brochure distribution, travel trade shows, ‘meet the buyers’, travel media.

Digital Marketing: website, on-line ticket shop, Ecommunication and social media).

Print Publications: we produce consumer and travel trade guides.  We print 250,000 consumer  guide and maps which are distributed annually within Ireland, at the key locations visitors stay or visit. Over 620,000 readers use this publication to guide them to new discoveries. Our  Travel Organisers  Reference Manual is one of the most sought-after print pieces by International Tour Operators and Group producers programming Ireland.

Targeted Audiences

We communicate with:

• Tour Operators, Online travel agents (OTAs), and group organisers worldwide Meetings, incentive, conference and exhibition organisers
• Tourism, travel and leisure media
• Visitors and holidaymakers
• Cultural explorers
• Entertainment and event seekers