Visitor Ireland
is a partnership grouping of businesses that work independently and collaboratively to guide visitors to great experiences. Attractions, destinations, and other businesses can benefit from our experience and our power of reach in communicating with visitors and holidaymakers during their trips throughout Ireland and when planning their Ireland itineraries.

The Group includes:

Glance Promotions: Glance are one Ireland’s largest distributors of visitor brochures, distributing over 6.5 million tourism brochures annually. They also produce a number of publications and GuideMaps. Glance distribute to over 1,800 visitor-friendly locations around Ireland including hotels, guesthouses, hostels, visitor attractions, museums, airports, ferry ports, train stations, motorway rest areas, car hire offices, tourist offices, and tourist shops. They also provide a range of other services and supports to businesses to attract more visitors.

where®: The where® brand is recognised and trusted by consumers and travel professionals worldwide as an authoritative source of travel information. where® is now in Dublin and Dublin whereCARDS, guides and maps are informing and guiding visitors. More than 400,000 Dublin where® Maps are printed annually, and they are read by over 1.2 million visitors.

‘Your Daily Adventure’ is Ireland’s #1 Visitor Guide. First published by Glance Promotions in 2002, 6 Regional Editions are now produced and distributed annually. It is packed with information on top attractions, tours, experiences and discoveries – all presented in a clear format, and with maps, for ease of use by visitors. Over 680,000 copies of the brochure are printed, and it is read by over 2 Million visitors.

Heritage Island: Heritage Island promotes Ireland’s Cultural and Heritage Attractions in Ireland and Overseas. Established in 1992, Heritage Island is an all-island marketing group representing Ireland’s Premier Attractions and Heritage Towns. It is an acknowledged leader within the tourism industry in the promotion of cultural and heritage tourism. Its members include Historic Houses, Castles, Museums, Cathedrals, Parks, Interpretative Centres, Gardens, Caves, Visitor Centres, Distilleries, Sea Life Centres and Heritage Towns. Its activities include International Marketing, within Ireland Marketing, and Digital Marketing.

Gardens of Ireland: Gardens of Ireland promote Ireland’s Best Visitor Gardens.

My Top Tickets: My Top Tickets provide online ticket-booking solutions to event organisers, visitor attractions, venues, businesses, organisations, communities, and charities. Whatever your ticketing needs we can have you set up and ready to sell your own-brand tickets, typically within 60 minutes. Plus, if you regularly stage events we can provide you, free, with your own-brand platform that only features your tickets and events.

INFORM is Ireland’s health and wellness communications company and it manages the largest health information display network of its kind in Ireland. INFORM brochure displays and posters are in over 1,250 waiting rooms in GP practices all over Ireland. The network provides an opportunity for Tourism and Leisure interests to promote the health and wellness aspects of their business.

Contact us


Visitor Ireland

T: +353 (0)61 536 308

Did you Know?

There are over 21 Million Trips taken in Ireland every year by overseas and domestic consumers. Imagine that! They spend over €7 Billion, and they want to know where is the best place to spend it. At Visitor Ireland, we tell them every day about the top attractions to visit, the tours to take, the entertainment to be enjoyed, the activities to experience, the places to eat and drink, and the great shops to buy in. We would be happy to tell them more about you too!