Glance puts your message into the hands of visitors while they are in Ireland, and thinking about what to do next

Glance Brochure Displays are in more than 1,800 locations around Ireland, including over 430 display racks.

Glance Brochure  Display locations  include hotels, guesthouses, hostels, visitor attractions, museums, airports, ferry ports, train stations, motorway rest areas, car hire offices, tourist offices, and tourist shops.

Glance Visitor Briefing Packs are distributed to B&Bs, Airbnbs, self-catering accommodation and more.

We distribute over 6,500,000 brochures annually, which guide visitors to the clients we feature.

Glance Promotions Products and Services

Glance Brochure Display: We can promote your message in up to 1,800 locations throughout Ireland, including in over 430 brochure display racks.

Glance Gateways: Over 10 million visitors arrive into Ireland through Irish Airports and Ferryports. We are at most of the gateways to welcome them with brochure displays at Dublin, Cork, Shannon and Knock Airports and at Rosslare Ferryport. We are also located at Cork, Limerick, Galway, Kilkenny and Westport Train Stations and at Motorway Service Stations, including Barack Obama Plaza.

Glance Visitor GuideMaps: We print over 750,000 GuideMaps annually, read by over 2.8 Million Visitors. Maps are loved and held by visitors, which means products and services that are feature are noticed. Our range of GuideMaps includes:

  • Dublin (via the ‘where’ brand)
  • Limerick
  • Cork
  • Glaway
  • Kilkenny
  • Waterford
  • Wexford
  • Ennis & Clare
  • The Burren

The Daily Adventure:  Glance produces the Daily Adventure (6 Editions). It is Ireland’s #1 Visitor Publication and prints over 680,000 copies. It is read by over 2 million visitors. – Your Brochures Ordered by the Trade: is a unique brochure ordering and distribution service operated by Glance. It is a superb method for servicing requests for your brochure from the tourism trade – including tourist offices, accommodation providers, conference organisers, and tour and transport operators. We deliver to them free. Over 400,000 brochures were delivered on request in 2017.

Glance Support Services

During the last 26 years, Glance Promotions has placed over 110 MILLION Brochures, Guides, and Maps into the hands of Visitors and Holidaymakers during their travels around Ireland. We have learned a lot about communicating with visitors – understanding what interests and motivates them to visit or buy from you.

We are always happy to share our knowledge with clients and can provide supports, including advice and support on brochure distribution, brochure design and print, website development, online ticketing and promotional advice.

Contact us

Glance Promotions T: +353 (0)61 338 588 E:

The Power of Brochures

Research confirms that the most influential source of information for a visitor,  during their trip, is a brochure, map or travel guide. Here are just some of the findings of the research undertaken, on behalf of Visitor International, by Bentley University’s Center for Marketing Technology.

  • 7 out of 10 visitors pick up brochures during their trip. The act of selection is important. They choose what’s of interest, and at the time they are nearby and looking at what they might do next.
  • 83% plan to visit a business they saw in a brochure and, because they are nearby, they can act immediately.
  • 57% of visitors share their brochures with travel companions. This has an effect similar to an endorsement. They share what they believe will be of interest and this influences.
  • 98% of front desk and concierge staff value having printed visitor information for their guests