Gardens of Ireland – Promoting Ireland’s Best Visitor Gardens

Ireland has some of the world’s finest gardens from historic century-old gardens to wonderful secret gems. Gardens of Ireland, recently launched, promotes the best gardens to boost visitor attendances.

• 75,000 DL brochures distributed and merchandised at the locations most likely to convert into visits to the participating gardens. Readership of the first edition will exceed 220,000.
• New Gardens of Ireland website, supported by marketing, profiling Ireland’s best gardens. The website profiles Ireland’s best year-round and seasonal visitor gardens, and in a way that allows visitors easily find the gardens of greatest interest to them.
• An initiative to encourage cross-promotion between gardens.

Target Groups

• Visitors and holidaymakers from Ireland and overseas interested in visiting gardens
• Garden and outdoor enthusiasts
• Families
• Event seekers
• Tour operators and group organisers with Visitor Garden programmes
• Tourism, Travel and Leisure media